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Those are just some of the reasons why content marketing effectiveness is such a big deal in 2020. Why Interactive Content Is Considered the Future of Content Marketing: Interactive Content Statistics. If you need to create more content, there is your list of options: 81% of marketers say video content is the most difficult kind of content to create. In marketing, we talk about and read articles centered on creating value, but what does that... Getting ready to write involves more than sketching out an outline. Consider the following from ELEARNINGinfographics.com: This means gamification is a viable market. (2014, May). with more than 100 employees will invest in content marketing. In fact, interactive content does more than merely grab the audience’s attention. Those gamers play on average 13 hours per week. That’s right, content is the King of marketing nowadays. The important thing to make a note of is almost ANY business out there can benefit from a good content marketing strategy. “29 Infographic Statistics You Need to Know in 2020” https://visme.co/blog/infographic-statistics/, Outgrow. Content marketing is the King of marketing nowadays. show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. Save my name, email, and website in this browser for the next time I comment. (MarTech Advisor) The same study also found that interactive email content leads to a 73% increase in the click-to-open rate. What is there to choose from? After surveying hundreds of online marketers, we were able to put together the following visual content marketing statistics for 2020. are likely to choose popular-brand products. “How an Interactive Calculator Generated 11,592 Qualified Leads”. Content marketing allows the audience to respond to what you are offering them. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there.Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. and why they are so important in 2020. 10., 11., and 12. Today we are here to discuss content marketing statistics and why they are so important in 2020. According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. (2020). The message is loud and clear, guys. Interactive content generates a greater rate of engagement, resulting in improved data quality. A Conversation With… is a series of chats focused on Computer Graphics and Interactive Techniques, within a small group of people taking place on 4th and 5th December 2020. This is complemented by a survey easypromos, a sweepstakes, contests, quizzes, surveys creation app, ran of 378 marketers. That’s largely because it works. Agate. Those generally tend to have a colorful and dynamic display. And that time is not all-of-the-time. In other words, as a content marketer you establish relations with your target audience, they follow you and you regularly feed them quality content to keep them coming. For example, a drugstore based in Canada, London Drugs, in their “Summer Contest #3, they offered a chance to win a $250 gift card to any of its locations to participants that merely submitted their e-mail address. “47 Gamification Statistics You Must Know: 2020 Market Share Analysis & Data.” https://financesonline.com/gamification-statistics/, Blunt, W. (2018, May). 11 Interactive Marketing Examples That Inspire, Engage, and Convert.” https://www.shortstack.com/blog/11-interactive-marketing-examples-that-inspire-engage-and-convert/, Business News Daily. Their Data Usage Calculator, as with the NY Times example, is simple. Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. It will pay off sooner than you think. Keeping the importance of content marketing in mind, we are going to take a quick look at some of the most important content marketing questions. To create value and trust, facts, statistics and quotes could be included in content. use their content marketing strategy to build loyalty among their customers. Read on to find out more content strategy statistics that will help you in your content marketing efforts. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. Now, let’s have a look at what visual content stats have to say: As we saw, video content stats show video is the future of marketing. We use cookies to ensure that we give you the best experience on our website. Saving Lives, Protecting People Centers for Disease Control and Prevention. say they use ways to analyze the performance of their blog. Click states on this interactive map to create your own 2020 election forecast. If you are new to the game, then there’s no need to panic; all you need are these top content marketing statistics to find out how content marketing works and how it can benefit your business. https://www.gamify.com/faqs-page, Gillett, R. (2014, September). In short, any kind of content that can help a brand reach out to a wider audience and make a connection with their customers is a part of content marketing. who already have added video content to their marketing strategy say they will continue in the future. Let’s update ourselves together on the. Organizations started realizing the potential of corporate blogs back during the early 2000s. (2018, October). We keep our focus on tightly integrating (or MESHing) lead generation, inbound, and outbound methodologies. When customers use the prize, they spend more time in-store, cultivating brand loyalty. Blogging is huge in 2020. “Maximize Online Advertising with HTML5”. have already implemented content marketing in their strategy. use content marketing as a part of their marketing strategy. Also, it captures valuable customer data. Interactive content just happens to be the new and improved way to interact with customers. This makes interactive content a form of customer-centric marketing. plan to increase their budget for interactive content. But with interactive calculators, the data is shown in a dynamic way. Help for Survey Participants 2020 Census 2020 Census Operational Information American Community ... Business Formation Statistics (BFS) Business Applications. Examples and Benefits to Guide Your Strategy”. That’s what’s great about content like interactive calculators—because computations change frequently, it means that interactive calculators have reusable value. Another interactive calculator example is for mtnonline.com, which is a telecommunications company operating out of Nigeria. Mobile internet users account for 91 percent of the global online population. Heart Attack. The difference is in how this information is presented to a reader. On the one hand, you have the quiz itself, and on the other you have the different branches informed by the choices a prospect can make. If you need a diversified content marketing strategy, there are plenty of options. “Gamification Case Studies 2019 Examples”. (2018, April). 60% of B2C marketers use content marketing strategies. On the other hand, there’s traditional marketing, which is not personalized at all. (2017, March). is the King of marketing nowadays. There is no single metric with which to measure content. This is because there’s more involved in creating interactive content than static content. B2B ecommerce sales are growing at a faster rate than B2C ecommerce sales and … Content marketing can be great for almost every business under the sun. On average, 2.72 % of eCommerce website visits get converted into sales. Content marketing is 3 times more efficient in terms of leads than outbound marketing. It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. , then there’s really only one way of doing that. Basically. The more content you put out there – the better for you! Of getting lost can take the form of wandering until you latch onto familiar! Out what works and invest your time and energy to do it well, about 805,000 Americans a. It, and Convert. ” https: //outgrow.co/blog/interactive-content-future, Outgrow shown the numbers on just how specific make... Before viewing the interactive content than static content your specific impact on the great opportunities it offers to. 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